The Climate App Team

Samuel Naef


Sam has been an entrepreneur for the last ten years, most notably creating 8billionminds, a free live-learning platform. Sam taught sciences and maths while travelling the world, holds a physics degree and space studies masters, and has worked at NASA and Airbus. He has earned several entrepreneurial awards, including for a new propulsion system for spacecraft. His current focus is ensuring the success of The Climate App.

Clair Murphy


Claire has thirty years experience as a journalist and editor, specialising in marketing and communications. She has worked for a range of business titles in New York, Sydney and London. More recently she has combined work as a freelance copywriter with a new career as a psychotherapist. She loves The Climate App’s positive ethos and hopes it will encourage people to feel that their actions can make a difference.

Tim Coombes

Development Lead

Tim has been a software engineer for thirty years. Working in a diverse range of industries such as Finance, Insurance, Publishing, News, Broadcast Media and Entertainment has given him a deep understanding of the application of technology. His most recent experience has been at Sky helping to architect and design leading edge solutions. He has followed the climate change ‘debate’ for almost as long as he has been writing software and hopes to help The Climate App become a huge success.

Becky Wong

Content/Community Manager

Becky is a Freelance Operations, Projects & Digital Content Manager with over ten years’ experience working across various sectors ranging from charities, FinTech start-ups, social enterprises, technology associations and professional coaches. She also has experience within events, marketing and PR. She is currently supporting digital content, social media and community building for The Climate App.

Paul Dixon


Paul is an award-winning freelance motion graphics designer and animator based in and around London. In a career spanning 20 years he has helped develop Brand idents, UI for pioneering Video-on-demand TV channels, TV ads and digital marketing. He is currently involved with designing the crowd-funding video for The Climate App. He feels that helping The Climate App to become a world-wide success will make a very significant contribution to changing our future for the better.

Susy May-Snow


Susy is a freelance illustrator and graphic designer based in Cambridge. Having set up the collaborative studio ‘Snowtap’ in 2016, she currently sells her work online and is stocked in shops all over the UK. Working on the designs for The Climate App, she hopes to contribute to big changes in people’s behaviour through eye catching, fun and user-friendly visuals.

Rosie Kinloch

Product & Operations

Having spent the last 7 years in rapid scale startups, Rosie is excited to use her experience in product and operations to help build out The Climate App. She’s geeky about sustainability in the food industry and is currently trying to grow her own fruit and veg in a community allotment. Studying Psychology at University has given her an appreciation of the power of social influence and she believes The Climate App has huge potential to change the world’s daily habits for the better.

Zhonghao (Sergio) Lin


Sergio is currently studying a MSc of Computer Science in the UK. He has previously completed a dual degree in Computer Engineering, Video Game Design and Development in Spain and has worked at one VR game for PS4 as an intern. He is helping to develop The Climate App.

Tom Hoare


Tom is studying at the University of Sheffield for a masters in computer programming, specialised in games. He has worked in various teaching positions, as well as on developing various non-commercial games for the university in group projects. He is assisting with the development of the Climate App.

Xingjian Ye


Xingjian is a software engineer with many years of experience in building android apps. She has completed a CS bachelor degree at the University of Minnesota Duluth, and has worked on an IoT platform as an intern. She is helping to develop The Climate App.

Edwin Indrajaya


Edwin has spent the last 7 years in the software development industry, and is now willing to learn new things and experiences for The Climate App and make friends in the process. He is assisting with the development of the Climate App.

Astrid Dyrli

Community Builder

Astrid is a Durham University graduate with a BA in History, Politics and Geography. Until recently she was living in Malawi, working as a Special Needs Education Assistant at an international school in Lilongwe. She currently lives in London, where she is an External Coordinator for her local XR group. She is helping to build The Climate App community.

Sophia Chan

Community Builder

Sophia has spent the last 6 years working in digital marketing and the advertising technology space in London. Alongside this she is passionate about choosing affordable sustainable and ethical lifestyle choices and inspiring others around her to do the same, as well as learning more about wildlife & ocean conservation. ​She is working on the website and content strategy for The Climate App.

Tiffani Lewsley

Community Builder

Tiffani has worked in live TV broadcasting for the last 17 years and teaches yoga in her spare time. Tiffani is an animal rights activist, keen environmentalist and fosters her strong interest in sustainability by growing her own food in her allotment. She joined Extinction Rebellion last summer after realising that the public have to take action now into our own hands to avert a climate catastrophe. Tiffani believes The Climate App will be a key way for everyone to do their bit and more for our planet going forward.

​Miranda Slayter

UX Designer

Miranda has spent the last 7 years designing products ranging from google artificial intelligence to transport for travel. Miranda is passionate about designing things people love and look forward to coming back to. She’s always looking for new ways to reduce her impact on the earth and advocates to everyone she knows to do the same. She sees The Climate App as a tool which will educate people on how they can do more with less while also having fun, which is right up her alley. 

Holly Pittaway

Community Builder

A recent History graduate, Holly has spent her university career deepening her understanding of the environment, sustainability, and social justice issues. While at the University of Birmingham she worked as a Digital Editor for Redbrick newspaper, during which time she wrote predominantly on climate issues for the Comment section. She believes The Climate App is the call to individual action that is currently missing in the world where apathy often rules, and can't wait to start using the app herself when it is completed.

Check out our Indiegogo crowdfunding page to help make The Climate App!

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©2019 by Samuel Naef